Unlike your usual radio show, an online radio show, broadcasted via podcasts, can be done by anybody. If you?ve got a cause, you should be doing one.
Not only is it one of the fastest growing mediums for sharing information online, it is also rapidly becoming recognized by public as a great way to control what you want to listen to and when. With niche internet radio shows, comes the growth of online communities able to discuss with like-minded people projects and developments in the industry or field of their choice.
So why should you be starting a radio show? How can it benefit you?
1.?Are you a Business?
If you?re a business, you should be releasing a series of podcasts. As a company, podcasting or providing an informational internet radio talk show increases high quality content on your website. Rather than reams of boring SEO bulging articles, you?re providing potential consumers with an interesting proposal of ideas through cutting edge technology. Everyone likes technology.
By releasing that series of podcasts or radio show on to podcasting directories, you create a tail of backlinks to your website that increase your search engine rankings and help to secure higher spots on Google and Yahoo. This means more visibility to consumers, more website traffic and ultimately more sales.
Additionally, podcasting puts a face to a corporation. It gives credibility and reliability to an otherwise cold establishment. By breaking down the buyer/supplier barrier, you?re inviting trust from your potential consumers and inviting them to be a part of what you?re selling. John Jantsch of Duct Tape Marketing, a marketing consulting firm, won an award for being one of the best small business podcasts of 2011. His podcasting led to recognition and awards which boosted his listener capacity and in turn his customer base.
2.Are you a Campaigner?
Are you trying to get your voice heard by the masses or by very important people? There are so many pompous articles on the Internet with campaigners trying to shove their nobility down the throats of unwilling consumers by writing high flying jargon-filled pieces.
A better way to get people on board with what you?re trying to achieve is to start an internet radio show. With a series of interviews with professionals, people you help to aid, debate topics with the public and general coffee talk style shows, you can provide information on your cause in a more approachable and listenable manner.
On top of that, as with businesses, it gives you the propensity to spread your information like wildfire through podcasting directories, allowing your campaign to be seen by a whole host of audiences.
Worth Broadcasting is a podcast directory especially for charity and campaigning organizations to host their recordings in order to lobby via audio. They?ve been able to show that it is a worthwhile task and has led to many charities gaining funding and investors in order to assist with their projects.
3.?Are you an Aspiring DJ?
DJ jobs are competitive. Becoming a radio personality could take years and years of hard work. With such competitive places, no employer will look twice at you without some form of experience ? work experience places being equally as difficult to attain.
Why not create your own experience and build up a public persona while you?re there. Creating your own internet radio show allows you to utilize disk jockey equipment, write and perform a show and promote and broadcast it all yourself. That shows one devoted and organized individual.
It also gives you the freedom to host a specialized or niche show tailored to your favorite obscure music collection, or focused on an era of music you think should be recognized etc. It gives you total freedom and control over what you choose to broadcast whilst providing you with a solid experience base to build a portfolio for employers upon.
RockBand, the game console game, had a few aspiring DJs in their ranks. They put together an Internet radio show for their community where they play their current favorite tracks, discuss gaming and films and try to understand where music is going for young people.
4.Are you a Band?
Are you the next Metallica? Perhaps you?re the next N-Sync. Either way, if you have a talent that you want to show the world, why not build your own show to focus solely on you.
With so many America?s Got Talent style programs, it can be hard to get your fifteen minutes of fame, your time to shine, so why not make it yourself. If you?ve put in the hard work to write and perform your music, why not show it off to other people.
It gives you a chance to build a fan base and help send your music viral, as well as building an interactive portfolio you can send to music industries, and a place you can hopefully be scouted from.
Now you?re ready to start, visit Wavestreaming?s podcast to show you how to start your own internet radio station.
About the Author:
Melissa Cameron is a freelance writer who loves to give advice. Like how www.dj-tips-and-tricks.com?give advice for DJ?s, Melissa likes to give writing advice to writers to help them improve their businesses and help develop their consumer responses. She loves to lend a hand!
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